01
Brands and retail
Curated music aligned with your brand, product launches and messages for stores and digital channels.
Online Radio & Audio Marketing for Businesses | Elegia Studio
Elegia Studio · Brand Radio & Audio Marketing
Give your brand a voice.
Create your own audio channel.
An exclusive online radio station for your brand, retail network, hotel, gym or community. Music, content and messages on a channel you control — on your website, at your locations and wherever your audience is.
Brand Radio
More than background music. A branded experience.
Your brand already has a visual identity. Does it have a sonic identity? Your own audio channel can create a consistent experience, share news and build closer relationships with customers without relying solely on third-party platforms.
Applications
Where can Brand Radio add value?
What matters is reaching the right audience for your business — not necessarily attracting thousands of listeners.
02
Hotels and resorts
Distinct soundscapes for reception, spa and common areas, alongside information about guest experiences.
03
Gyms and fitness
Programming tailored to activities and schedules, member updates, promotions and announcements.
04
Shopping centres
Coordinated audio communication across locations and campaigns, managed centrally.
05
Businesses and teams
An internal channel for news, interviews, company culture and communication across sites.
06
Themed projects
Stations for communities, tourism, events, culture and sponsored content.
AzuraCast · Open source
How does it work?
We use AzuraCast as the open-source technology behind the broadcast. Elegia Studio adapts that foundation into a solution that fits your organisation and brand identity.
AzuraCast · azuracast.com ↗
- Continuous online broadcasting with playlists and automated scheduling (AutoDJ).
- Live broadcasts and broadcaster account management.
- An audio player embedded in your website or online store.
- Content, scheduling and audience statistics management.
- Support for multiple stations, subject to infrastructure and configuration.
- Visual customisation and technical integrations following assessment.
Elegia Studio
What does Elegia Studio do?
We do not sell radio software licences. We provide solution design, implementation and ongoing technical services.
- Assess business goals and define the radio concept.
- Install and configure AzuraCast on suitable infrastructure.
- Customise the player and integrate it into your website.
- Configure stations, users, playlists and schedules.
- Provide integrations, testing, training and technical support.
- Offer hosting and maintenance where contracted.
Your own channel, not just another playlist.
A playlist plays music. Brand Radio can combine properly licensed music, messages, programmes, recorded content and live broadcasting into a channel with its own identity. The value comes from strategy, programming and execution.
Important information
Music rights and operating costs
AzuraCast is free and open-source software, but broadcasting is not necessarily free. Hosting, bandwidth, content production, copyright and neighbouring-rights licences may apply. Streaming music or playing it in commercial premises requires an assessment for each project and jurisdiction.
Elegia Studio is an independent implementation and customisation service provider. We are not the creator or official representative of AzuraCast.
Your brand can have a voice of its own.
Tell us where you want to use your audio channel, who you want to reach and what experience you want to create. We will assess the right technical solution.